PUMA

Campaign 1: Celebrating Virat Kohli's Birthday

PUMA aimed to generate excitement surrounding Virat Kohli's birthday while simultaneously boosting sales through a strategic influencer marketing campaign with our top influencer marketing company.

MHS partnered with 300 creators primarily located in Mumbai. PUMA was able to leverage Instagram to create captivating content. Each creator was tasked with producing a 60-second Reel and a 30-second Story, showcasing PUMA products and celebrating Virat Kohli's birthday dynamically and engagingly.

The campaign run by our influencer marketing agency resulted in the creation of 300 pieces of content, which collectively reached an impressive audience of 40,00,000. The engagement garnered amounted to 1,60,000 interactions, underscoring the campaign's effectiveness in capturing audience attention and driving meaningful interactions.

Campaign 2: Showcasing New Stock through Store Visits

PUMA aimed to raise awareness about its new stock by orchestrating store visits across multiple cities, including Mumbai, Chandigarh, Delhi, and Bangalore.

Engaging 100 creators chosen by our influencer talent agency across the designated cities, PUMA utilized Instagram to amplify the campaign's reach and impact. Each creator crafted a 60-second Reel and a 30-second Story, showcasing PUMA's latest offerings and inviting viewers to visit nearby stores.

The campaign yielded a total of 400 pieces of content, highlighting PUMA's new stock and encouraging audience engagement. With a cumulative reach of 40,00,000 and an engagement of 1,60,000, the campaign effectively resonated with the target audience, driving brand awareness and footfall to PUMA stores.

Through these innovative influencer campaigns, PUMA successfully achieved its dual objectives of building brand hype and driving sales. By leveraging the creativity and influence of creators on Instagram, PUMA effectively engaged with its target audience, generating excitement around key events and product launches. With a competitive CPV of 0.25, PUMA's influencer campaigns demonstrate the brand's commitment to staying at the forefront of digital marketing trends and connecting with consumers in meaningful ways.