Totapari

Totapari's journey to 1M Views and Beyond!

Totapari in collaboration with our influencer marketing agency, initiated an influencer marketing service aimed at enhancing brand awareness, increasing sales conversion, generating leads, and strengthening social media presence. The campaign by our top influencer marketing company ran from January 1st, 2024, to February 7th, 2024, with a focus on leveraging social media and influencer marketing across various tiers and niches to achieve its objectives.

Metrics of the campaign:

Total Reach -1,000,000

Total Views - 420,000

Engagement - 5%

Likes - 11.9K

Comments - 390

Micro-tier creators chosen by our influencer talent agency emerged as top performers, highlighting the effectiveness of leveraging niche influencers with dedicated followings. Utilizing Reels and Stories in Instagram influencer marketing proved effective in enhancing brand visibility and engagement, indicating the importance of utilizing diverse content formats. Collaborations with fashion creators yielded favorable results, suggesting the relevance of aligning influencers with brand aesthetics and target audience preferences.

The MHS X Totapari influencer marketing service successfully achieved its objectives of increasing brand awareness, driving engagement, and enhancing sales conversion. By leveraging micro-tier creators, diverse content formats, and niche alignment, the campaign designed by our social influencer agency maximized its impact and demonstrated the effectiveness of influencer marketing in achieving marketing goals.