A rough guess is that more than 64 million Instagram users are ready to help your business get noticed online. But how do you pick the best ones for your campaign? There are a lot of choices, from micro-influencers to people with millions of fans. We'll show you how to find Instagram influencers who can help you reach your goals so you don't get too stressed out.
Before you start influencer marketing, the most important thing is to know what you want to achieve. This is also known as setting SMART goals.
Do you want to get people to visit a certain website? Get people excited about an upcoming event or product. The next thing you need to do is have a clear picture of your "ideal influencers":
Who do they want to reach? What are they interested in?
What kind of person are they? How does it fit with your brand?
What type of material do they make the most?
For instance, if you work in the food and drink business, you might want to work with "foodie" or "lifestyle" celebrities.
Then, you could focus on people who have less than 100,000 fans and mostly post videos of reviews, hauls, and recipes. Setting goals and standards from the start is essential to achieving them.
Look for posts that were "tagged" by people you follow. Start by looking at your fans to find people who might be influential. You want to find people who really care about your brand and who already like and use your goods or services.
When you use Instagram influencer marketing, this is one thing that can help you hit the mark. Click on the amount of followers on your page to see a list of people who follow you. When you work with people who already follow your business, you get perks like
Cost-effectiveness: Influencers who already like your work might be willing to do it for less money or free goods or services.
A brand supporter or ambassador will also be working with you, which is a benefit in and of itself. These are the people who really get what you're doing and are eager to tell others about it.
Also, people are more interested in original content, also known as user-generated content (UGC), than they are in licensed content. It's also possible for brands to see who tagged them in posts before choosing who to work with by clicking on the "Tagged" tab in their biography. Find the people who are talking about and following your brand by looking at posts that have a lot of likes and comments.
Hashtags were first used on Twitter. When Instagram came out in 2010, people started adding them to photos. Hashtags are like buzzwords; they group content into groups and help Instagram's system show people relevant posts based on what they're interested in.
You can also use Instagram's strong search engine to find celebrity content that is important to you. You can type in anything from places to hashtags. There are two ways to search through your niche hashtags to learn more:
In the Instagram mobile app, click on the magnifying glass button to get to the search function. Look for a term you want to see, go to the "Tags" tab, and pick out the tag you want. Then, read through the posts from influencers! One of the best things about Instagram's search tool is that it shows you all the hashtags that are related to the one you pressed.
Then, it sorts the list by how popular each word is, starting with the most popular and going down to less popular ones. This will make it easy for you to figure out which words your niche crowd responds to the most.
The next step is to find people who post posts using hashtags that are related to your area and business. To narrow down your search even more, look for customized hashtags like #yourbrandname or #competitorname. The results might surprise you in a good way, and you might find interesting people who are already talking about your items.
Then, all you have to do is send possible partners a direct message (DM) or leave a comment on a post that talks about your brand.
It may look like clickbait when we say "just one click," but it's not. A cool thing that Instagram has made is a tab called "Suggested." This tab is very useful. In other words, what does this part do?
We're glad you asked. Now that you've found one important figure the way we talked about earlier, you can use the "Suggested" tab to look for more like them. If you want to see profiles of leaders who are like the ones you already like, click on either their number of fans or the people they follow (mobile). Then, click on "Suggested" to see profiles that look like theirs.
The algorithms behind Instagram do a great job of matching people's hobbies and activities, but the results they suggest are only sometimes the best fit. If you do little on the platform, this could happen. The ideas might not be the best if you don't look for, talk to, or follow people in your field.
Regardless, the "Suggested" tab is a simple way to discover more leaders, even if it isn't always accurate. Getting more people to follow you on Instagram is the only thing that can make the ideas better.
In this way, Instagram's system will give you better results and ideas. The methods we've talked about so far work, but they can take time and require some work.
Could an easy way to find influential people be a great way to do it? You have to roll up your sleeves and do the hard work yourself with the ways we've looked at so far. There is, however, a faster and more effective way to find the best influencer for your business and product that is done automatically.
One way to do this is to use a special tool to find leaders. You won't have to search for influential people on your own because these teamwork tools will help you find them. Here are some more good things about these sites for celebrity marketing:
Access to a database of influencers: Most influencer marketing tools have markets where brands can work with influencers.
Direct chat: Insense is one of the few platforms that lets you talk to influencers directly. This makes reaching out to them much easier and helps you find influencers who are a good fit for your brand.
Campaign management: These tools make it easy to set campaign goals, work with a lot of influential people, and keep track of your progress and results.
You can pay peers, handle bills, and do other formal things like agreements and copyrights all in one place on these sites.
Don't worry if this is your first time using an influencer site. These days, most options come with instructions and tips that show you how to use them correctly.
Looking for influential people to use in your allowed listing and organic posting efforts can be hard. Here are three well-known tools that can help you.
Yes, it's Google, our old friend. You can find out what's going on in your field and who the most well-known leaders are by searching Google. To begin, you can look for your field and the location of the influencers or the site you want to use. In our case, pay attention to posts that have lists of information about many influencers. Then, pick the ones that stood out the most.
If you want to find micro-influencers on your own, you should know how to judge them and what measures to keep in mind. That's why the next part is all about finding the best advocate.
Before you look for influencers or start your marketing plan, you need to have a clear idea of what your influencer marketing strategy is and how it fits into your overall marketing strategy. Some of your goals could be:
Awareness of a brand
Making content
Downloads or sales of apps
Newsletter members or people who follow you on social media
You should know what you want to achieve before you talk to influencers about how they can help you get there. After writing down your goals, you can pick the people who are most likely to help you reach those goals.
When you look for Instagram stars to work with, keep these things in mind:
You'll need to find Instagram stars whose followers are similar to the people you want to reach with your brand. Our Audience Demographics feature can help you find leaders whose followers are in the same area, age group, or gender as your target audience.
Engagement rates show how well Instagram celebrities' fans respond to their posts by showing how many likes and comments they get. To see if an influencer has a high engagement rate, you should look at Instagram standards and compare their usual interaction rates to those. Please keep in mind that micro-influencers get a lot more likes and comments than bigger accounts.
When you work with celebrities, you let them use their ideas to make paid content for your business. Make sure that the content they write is good since they will be speaking for you. You should find photos and videos that are original, consistent, clear, and set up well for Instagram.
When you work with influencers, they should be a good fit for your brand. You should be able to picture your goods and services being promoted on their social media pages when you look at them. People who follow influencers who are a good fit for your brand will be like the people you want to reach.
Before you work with leaders, you should make sure that your values are the same as theirs. If you look at their Instagram bio, pictures, videos, and comments, you can get a sense of what they stand for. When leaders are linked with a brand, they are more likely to become brand fans.
People who are real leaders have a loyal following. They get people to trust and stick with them by becoming leaders in their area. Sharing real stories and tips is another way they show their knowledge. To figure out if they are real, look at their Instagram posts and look for comments that are well-written and tell a story.
When you look at an influencer's posts, please pay attention to how often they post both original and paid posts. Influencers should post high-quality material at least once every one to three days if they want to build a loyal following. If you see that they post three or more paid articles in a row, you might trust them less.
The people you work with need to be dependable so that your projects go smoothly. They should answer all of your texts quickly and properly.
When you send booking requests to influencers, you should offer fair payment that works for both of you to get them interested. It takes a lot of time, money, and effort for influencers to work with you in ways that boost the credibility of your brand, and they want you to appreciate their hard work.
Depending on the projects you run, there are different ways to pay people to work with you. These are the five most popular ways:
Pay per post: We pay flat fees to influencers to work with us.
The flat fees you pay influencers should be based on how many people see and see their content. After that, you can change the fees based on how much they help you reach your campaign goals.
You can use free tools like our Instagram Pricing Calculator to figure out performance-based fees. You can get a range of prices from the Pricing Calculator. How much you pay them will depend on how much you think they can help you reach your campaign goals. Our Instagram Pricing Guide will show you how to pick a bigger or cheaper fee.
Influencers get paid every time someone clicks on one of their sponsored posts (Pay per click, or PPC)
Influencers get paid for every sale or sign-up they get from their promoted content. This is called pay-per-acquisition (PPA).
Influencers often feel like they aren't getting paid fairly for PPC and PPA deals because their content isn't being valued enough. They might need to make more from PPC and PPA deals to cover the work they put into making paid content. This is the reason why these kinds of offers are often turned down by leaders.
In PPC and PPA deals, boosters may not get paid for every sale either. For example, the influencers' fans might not click on the link they post, but they might still buy something from the brand. If this happened, the marketers wouldn't get paid for the sales.
Pay based on the amount of followers: Influencers get paid based on how many people follow them on social media
Tip: If you want to get the most out of your influencer marketing, don't pay artists based on how many fans they have. The bigger an influencer's following gets, the fewer people they can reach, as we learned in our Instagram Benchmarks Report. This means that if you work with leaders who have a lot of followers and use a pay-per-follower method, your return on investment will be smaller.
It has become less likely for influencers to agree to work with other people. A lot of the time, they should be paid for the time, effort, and resources they use to make material. If they love the brand that contacts them or if their product is worth a lot of money, they may work for less money.
Rates of acceptance can also change based on how developed influencer marketing is in the areas where the influencers are located. If the market has become more uniform, influencers are less likely to take goods as payment.
When celebrities accept your booking requests on Inspire me, you are legally bound to work with them. In other words, you will both need to follow the instructions in the brief. This will make sure that the partnerships are done the way you asked them to be. It also makes people feel safe when they work with others.
Once you send artists a booking request, you shouldn't change or add to any rules. If you make any changes, you're basically writing a new brief. When changes happen out of the blue, followers may get angry that the booking request they saw at first isn't what it was. Also, they'll have a bad experience with your company.
If there are changes you need to make to booking requests, let the leaders know about them first. You should send them new booking requests with the changed brief if they agree.
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