Micro-influencers are another great way to reach niche markets and get to know people who might buy your product. Startups and businesses can leverage micro-influencers to create effective marketing plans and connect with their target audience.
Platforms that connect micro-influencers with brands can expand your reach and impact. Micro-influencers can create engaging content for brands through these platforms. They can reach more people, work with brands, and start making money even if they have few Instagram fans this way.
These platforms are ideal for brands seeking passionate micro-influencers who genuinely care about their products or services. Brands can effectively reach narrow groups that might have been hard to get otherwise by working with micro-influencers.
Platforms connecting micro-influencers with brands effectively increase visibility and build industry relationships.
1. My Haul Store
My Haul Store is a leading Instagram influencer marketing platform for 2024. Our YouTube influencer firm engages users and fosters idea exchange to build communities. This increases interest, brand loyalty, and long-term success.
It's something that our influencer marketing service gives. A strong way to use influencer marketing on Instagram and other platforms is to use the popularity of well-known artists to connect with and talk to your target audience.
Our celebrity marketing firm collaborates with well-known influencers, including actors, athletes, and social media stars, to promote brands. This is called celebrity sponsorships. You can measure how well your customers can recognize and remember your brand by speaking about it. The people you want to buy from you must know about your business, what it stands for, and how it works. The brand recognition program from our influencer management firm will make sure that your brand gets the notice it needs.
2. Sprout Social
Sprout Social bought Tagger Media, Inc. near the end of 2023 to add influencer marketing to the services it already provided for social media management. Now that Sprout Social has been bought, users can also use the tool to handle influencer campaigns from start to finish. Tagger Media is a finalist for AiMCO's Best Influencer Marketing Technology Service Award in 2024 due to its effective technology. It won awards in a lot of different areas in 2023, which proved that it was the best tool for influencer marketing.
Just look at its number of clients for more proof from other people. Reputable brands such as DKNY, Paramount, and Harley-Davidson trust Tagger Media. It has a lot of tools that can help with finding artists, statistics, reports, and just about everything else. That being said, analytics aren't just used at the end to see how well a plan worked.
Analytics are used right from the start of the site to help with celebrity search. Tagger by Sprout Social lets you check an influencer's credibility by looking at their interaction rate. To do this, they compare the number of followers they have to their interaction data.
3. Upfluence
Although Upfluence is more affordable than some other platforms, it remains a strong competitor in influencer marketing. Brands can use the tool to run both influencer marketing and partner marketing efforts from one place.
You can use Upfluence to track the success of your Amazon influencer ads since it is also an Amazon Ads certified partner. There are some big names that use Upfluence as a client, like PayPal, Ralph Lauren, and Microsoft.
The list of leaders from different areas in Upfluence's database is one of its best features. You can look for leaders in almost any field or term and get info on how to get in touch with them.
Another brand that did well with this feature is Keen Footwear. The company needed help finding, choosing, and working with influencers. With Upfluence, the company was able to make 30% more material than it had planned. Upfluence worked with 21 influencers to help Keen reach 29% more people than they thought they would. The influencers made 69 feed posts and 84 stories for the brand.
4. Brandwatch Influencer Marketing Software
Brandwatch is a marketing tool that does everything. It has features for everything from content marketing to celebrity programs. The second one is driven by the company's huge marketplace, which has more than 30 million producers from all over the world. The filters on the site make it simple to find the right Instagram followers for your projects. You can sort followers by age, gender, language, area, participation rate, and other similar factors.
5. Creator. co
If you want to reach more than 200 million people, Creator. Co is the best tool for you. It works for businesses of all kinds. There are two types of service on the platform: self-service and controlled. In the managed version, you get a personal account manager who helps you with every step of the campaign, from choosing influencers to tracking the campaign and giving you reports.
6. Modash
Modash is one of the best platforms for finding and working with the right Instagram influencers. Its goal is to make your influencer marketing easier and more effective. Modash gives you a lot of tools that make the process easy and quick, whether you want to work with micro-influencers or target specific groups of people.
The site has a huge database that has a list of all the Instagram creators with more than 1,000 users. The app also works with both TikTok and YouTube. This means that you can connect with about 70 million micro-influencers on Instagram. With this wide reach, you're sure to find leaders whose morals and viewers are a perfect fit for your brand.
Up to 1,200 B2C brands use Modash as their main tool for influencer marketing. Google, Mont Blanc, Airbnb, Joom, Victoria's Secret, Surfshark, NordVPN, Chavelle, and many more are among their many satisfied clients.
7. LTK (formerly rewardStyle)
LTK, which used to be called rewardStyle, or LikeToKnow.It's a place for brands and artists to meet and make money through influencer marketing. It started in 2011 as rewardStyle but changed its name to LTK to better reflect how it was growing on more social media sites.
Brands can reach more than 40 million serious shoppers through the platform, who can then spread the word about the business twice as far as with traditional influencer tactics. Most of the people who shop on the platform have college degrees, make more than $100,000 a year, live in big or mid-sized cities, and like to spend a lot of money.
Skeepers (formerly Octoly) lets brands connect with a big group of micro and nano-influencers who have already been checked out.
8. Skeepers
As we looked into influencer marketing, we found that more and more companies are using micro-influencers to connect with their target audience. In this day and age, Skeepers is a must-have for any business that wants to have a strong online profile. The site says that its services have helped its clients' brands become 58% more public. By working with niche makers, Skeepers enables you to grow your brand's visibility and improve holiday sales. They have access to over 100,000 micro and nano-influencers.
Benefit Cosmetics used this feature to connect with small followers and start new campaigns every two months. Through the platform, the company was able to make 22 great partnerships and reach its target audience through stars who really fit with the brand's image. When it comes to user-generated material, the website also handles licensing rights and legal permissions. You just need to look at what happened and plan for what will happen next.
You can use real and original UGC from Skeepers in your marketing efforts because it gives you access to a database of it. You can use this content for up to 10 years if you buy a license from the site. With Shoppable Material in Skeepers, you can make all of your material clickable and shoppable. After that, you can look at all the important key performance indicators (KPIs) across all devices.
These features from Skeepers helped Beauty Blender get at least 100 reviews for each SKU on Sephora. They were the first company to make a beauty sponge.
9. Influencity
Brands that want to work with Instagram, YouTube, and TikTok users can use Influencity's services. This is true even though the company started in 2014 by putting brands in touch with some of the most popular people on Twitter. This shows how much the success of the different social networks has changed over the last few years. Now, Instagram is the best place for brands to be seen on social media, followed by Vine and TikTok. One of the best tools for reaching out to influencers on Instagram is Influencity.
Now, Instagram data is the main source of information for discovery with Influencity. The app stores a huge amount of information on every account it analyses. You can compare more than 200 million profiles around the world across all three channels to find the content makers who are right for your promotion.
As you go through your search settings, you'll see a lot of choices. These range from basic demographics like gender, age, and area to psychographics like hobbies and brand loyalty. More than 100,000 different ways can be found to mix filters. Search for people who look like them. You can let the platform handle the rest once you've found the right personality.
You can also see a lot of information about your projects. You can see exactly what kinds of people your influencers touched and how well those people responded to the posts your influencers made for you on Influencity. In the future, this will help your next round of marketing work.
10. Viral Nation
Viral Nation was one of the first influencer marketing firms in the world when it opened in 2014. The company is still pushing the limits of influencer marketing with its unique "social-first" approach to online advertising.
The company provides specialized services like a Creator Studio, over-the-top (OTT) services, and content distribution. Each custom service is made to help brands and artists leave a bigger digital mark. For example, Creator Studio gives artists access to a team of experts who can help them with everything from content planning to content management.
Another thing they've done is create world-class activations and big relationships between brands and artists. One example is Gabe Dannenbring's deal with Verizon, which got between 70,000 and more than a million views on TikTok. A video was watched 1.5 million times.
Top companies in the field, such as Meta, Walmart, TikTok, and Canon, have worked with the firm. The Wall Street Journal, Adweek, and Vogue Business are just a few of the big newspapers that have written about them. On top of these things, Viral Nation has won 35 awards so far. As an example, the Call of Duty League effort is one of the most popular ones to date. Based on the research we did at Influencer Marketing Hub, Viral Nation's approach helped increase the number of weekly website hits from 40 to 107,000 during the promotion. Activision Blizzard Esports (ABE) also got other important results from the effort. These include keeping people interested in the Call of Duty League, getting more traffic, and getting 96 million views after the campaign's busiest times.
11. indaHash
IndaHash stands out as a great influencer marketing platform because it gives you a set of tools that you can use to make your business more influential on social media. You can use IndaHash to get data-driven solutions that are important for creating ads that get results.
Its Creator Discovery tool is especially useful because it lets you find people who really fit with your brand's values and work with them. This tool uses advanced AI algorithms and more than 20 filters to make sure that every celebrity partnership fits your brand's goals perfectly.
People have said in the past that influencer marketing gives an 11x ROI compared to all other digital media. More research shows that this might be too high (it was a return on one campaign on the old site Tapfluence, which is now part of IZEA), but it does show that brands can have a lot of success with influencer marketing.
We chose some of the best parts of the case studies that these Instagram influencer-marketing platforms have on their websites to look at.
Because every business uses influencer marketing for a different reason, it can take time to figure out an ROI. Setting a goal indeed is one of the first things you should do in any influencer marketing strategy. This could mean money, like if the campaign helped you sell $20,000 more of a product, or it could mean something else, like getting 10,000 more Instagram followers or a 20% rise in your average engagement rate.
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